I love Sheldon Cooper. I also love Sherlock Holmes. I love Jon Snow and I love Dany, too. And, I want to carry their identity, their quotes, and their fun everywhere I go. So, I wear t-shirts. I like t-shirts because they are comfortable to get into anytime, oversized enough for me to sneak in and get cozy with my lover and modish enough to make a statement. Do your customers feel the same?
If you are an e-retailer of t-shirts and your answer to the above questions is “Yes”, you cannot be selling the same old t-shirts under the pretext “But ours look different!” Or, “Our T-shirts are made up of better material”. It’s not just about the quality now. It’s about how personalized the t-shirt is. It’s about what makes each t-shirt on your e-store one-of-a-kind. It’s about how you bridged the gap between what customers must choose from and what customers can have. You want to be the destination where one cooks one’s own t-shirt.
Take a look at some facts from the apparel industry:
Popular t-shirt e-retailers like Custom Ink, CafePress, and Redbubble are providing direct-to-consumer model of custom attires.
Amazon has come up with the invite-only facility using which customers can upload their artwork on the attire and Amazon provides it.
Digital printing market analysis had shown that the web-to-print industry will grow from $131.5 billion in 2013 to $187.7 billion in 2018, a compound annual growth rate of 7.4%.
So, how is it possible to have a t-shirt design store? Well, your website needs to have an apparel design software in place.
Let’s take a look into some enticing stories of t-shirt e-retailers who use Apparel Design Software and have rendered their customers with t-shirts that speak volumes about their personality and idiosyncrasies:
One of the avid fans of Harry Potter posted about alcohol on his Facebook page and he got to star in an ad for a beer theme magic potion Tee.
The Harry Potter magic has also spilled on a company named Targeted T-shirts (by Reddit). It creates bizarrely specific T-shirts with one-liners like “HOGWARTS WASN’T HIRING… SO I TEACH MUGGLES INSTEAD” and “MUGGLE ON THE STREETS, WIZARD IN THE SHEETS.”
Now, as enticing as these one-liners may seem, and yes, these t-shirts would make your store look really cool! But, what if your customers do not want what you already have on your e-store? What if they want to use their magical wand and create a t-shirt with their favorite quote from Harry Potter? You need to level up to let them do that…
Say It, Get It
A website named Sunfrog asks the visitors of their website to provide with data like their name, birth year, hobbies etc. and provides them with the samples of several customized t-shirts that go with their identity.
If you are a t-shirt e-store owner, the above examples must have given you some useful insights. However, there is a drawback to these customizations. The process behind this web to print operations can get complicated and your algorithmically generated t-shirts can turn out to be piece of bloopers.
Brush Your Ideas – A User-Friendly, All-Inclusive, and Platform Independent Cloth Design Software
If you are planning to provide your customers with exclusive and exceptional t-shirts and enable them to design them in a seamless way, BYI is the software you need. It integrates with your website, is mobile responsive and works on all the printable surfaces. Whether your customer wants to design a trendsetting t-shirt or a t-shirt which displays their unusual idea, they can design it with ease using the Brush Your Ideas t-shirt design software.
So, what all can your customers design/emboss/engrave on their t-shirt using Brush Your Ideas Cloth Design Software. And how? Let’s look into it:
When GRR Martin Trolled J.K. Rowling – Troll. Take a Screenshot. Upload.
Back in 2014, there was a tweet exchange between two biggest novelists of today’s times. “It’s the 16th Anniversary of the Battle of Hogwarts. I am having a moment’s silence over my keyboard. I hated killing some of those people.” tweeted J.K Rowling, the brainchild behind the highest selling fantasy novel Harry Potter.
To which the writer of A Song of Ice and Fire, Creator of Gruesome Deaths, and the Co-producer of the Series Game of Thrones – George R. R. Martin responded, “Oh My Sweet Summer Child…”.
Within few seconds of this tweet exchange, thousands of twitter users started trolling and retweeting this extraordinary conversation.
Now let’s say your customer wants to emboss this tweet exchange on the t-shirt and wear it to the next party they go to. They can easily do it. And it’s easy peasy! All your buyers need to do is –
Take the Screenshot
Upload It on the Device
Get it on the T-shirt
Not just this, they can also upload a picture from Social Media platforms like Facebook and Instagram with the Social Media Upload facility.
Quotes, Dialogues, Lyrics and Beyond… Get Over the Mundane!
Printing popular quotes of Game of Thrones Merchandise/Walking Dead/Friends/BBT merchandise and calling yourself “The Next Cool T-shirt store”? Naah! That doesn’t work anymore. It’s mundane, available everywhere, and boring.
What if your customers want the crossover of two popular TV Series?
“House Phalange – There’s something always wrong with the left one!” (GoT + F.R.I.E.N.D.S)
A popular dialogue of their favorite character tweaked into an individualized one…
“I Sing & I know Things”
The logo of your customer’s favorite Football Team with the image of the stadium with a one liner that says –
“I was there!”
If your customer is an avid Eminem fan, help them wear the lyrics and flaunt it wherever they go. If they’re a nerd, let them show it off. If they are joining an LGBT parade, help them embrace their sexuality and spread the awareness.